Bapcor launches new campaign via creative agency AJF
July 22, 2021 10:14
Asia Pacific’s provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.
Coinciding with the opening of the Tokyo Olympic Games, it’s the first campaign created by AJF for Bapcor since its appointment as creative services agency last month.
Bapcor launches new campaign via AJF
Highlighting the important role that Bapcor brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by Bapcor brands, including Burson Autoparts, Autobarn, Autopro, Midas, WANO and Truckline.
February 8 2021, 9:16 am | BY Ricki Green | 4 Comments
Holden has today launched its new ‘Rewinding Roads’ campaign, which reflects on the love of Holdens across Australia via AJF Partnership.
The campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years.
Says Marc Ebolo, managing director, GM Australia and New Zealand: “It was always our intention to recognise the important contribution Holden has made in this country.
“With the challenges we’ve all faced in 2020, this website is a simple way that Holden family and friends can come together to celebrate this iconic Australian brand.