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Coles commits to no more plastic collectibles in sustainable campaign July 23, 2021 8:53 Coles has reaffirmed its commitment to becoming Australia’s most sustainable supermarket, with a campaign commencing on Sunday 26 July via DDB Australia. As part of its sustainability efforts, Coles has committed to no longer give away collectible plastic toys as part of its rewards program. The national campaign is based on Coles’ ‘Together to Zero’ pillar in its sustainability strategy, which was first revealed in March, as well as the “Better Together” pillar. The 60-second spot features a montage of Coles throughout history, showing the impact Coles has had across several generations. The spot ends in the line: “Together to zero: zero hunger, zero waste, and zero emissions. For generations to come.” ....
July 23 2021, 11:38 am | BY Ricki Green | 21 Comments As part of its ambition to be Australia’s most sustainable supermarket, Coles Group is launching a national campaign via DDB Australia, that brings to life and celebrates its recently launched Sustainability Strategy under the pillars of “Together to Zero” and “Better Together”.
Commencing Sunday 25th July, the campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations. “Together to Zero” was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25, and addresses Coles Group’s ambition to reduce its impact on the environment. ....
Facebook, Instagram & TikTok launch campaigns for NAIDOC Week July 2, 2021 10:50 ‘Connect to Country’ from Facebook Australia and Indigenous creative agency Campfire x. With the creative developed by DDB Melbourne, the ‘Connect to Country’ campaign invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. Starting today, the campaign video asks all Australians “Where You From?” and encourages them to discover more about their local First Nations communities, with resources available on the ‘Connect to Country’ Facebook page. These resources include videos to learn how to acknowledge Country and tips for connecting with their local community and language groups. ....
July 2 2021, 6:00 am | BY Ricki Green | 4 Comments This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.
Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day. The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints. ‘Connect to Country’ spotlights positive storytelling and representation, and offers easy ways for everyone to make Indigenous Culture an essential part of our everyday life. ....