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Jason Aldean brings his kinda party to the bourbon category
Jason Aldean is one of the top country artists in the world. Of the 35 singles he has released, 22 have gone to No 1 on the country charts, with My Kinda Party going quadruple platinum. Now he’s taking his chart-topping ways to the spirits category with Wolf Moon straight bourbon whiskey. The Drum caught up with Jason to talk about his new bourbon, what it takes for a celebrity brand to succeed and the return of live music.
The Drum: You’ve got lots of celebrities in the bourbon space like Matthew McConaughey and Terry Bradshaw. Why did you launch your own namesake brand?
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