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NEW YORK, July 27, 2021 /PRNewswire/ Icelandic Provisions, the brand bringing a taste of Icelandic culture (and cultures) to the dairy aisle, announced today the debut of its new Icelandic-inspired branding, along with a new creative campaign. Through these creative updates, Icelandic Provisions is investing in a new brand expression that underscores its heritage, while evoking the optimistic, yet persevering Icelandic spirit. Icelandic Provisions has long stood for celebrating the Icelandic spirit, using traditional skyr-making methods that sustained the Vikings, said Dan Hickle, Icelandic Provisions Chief Marketing Officer. While we take our process seriously, we also want to celebrate Icelandic optimism and our rich heritage in a way that invites the consumer in. Through both the new branding and creative campaign, we re bringing a piece of Iceland to consumers in an iconic and unforgettable expression.