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Share this article The iconic Olympia Theatre in Dublin could soon have a new identity. A planning application for new signage submitted by the owners suggests a sponsor s name is to be included in the title. Dublin s Olympia Theatre on Dame Street started out as The Star of Erin Music Hall in 1879 and went through a few name changes before it was finally designated its present day title in 1923. But after almost 100 years the iconic theatre could soon be set for another name change. Sponsor A planning application for new signage submitted by the owners suggests a sponsor s name is to be included in the title, such as the 3Arena or the Aviva ....
Sponsor To Steal The Show At The Olympia By Eamonn Falvey The Olympia Theatre could soon have a new identity. A planning application for new signage submitted by the owners suggests a sponsor s name is to be included in the title. The theatre on Dame Street started out as The Star of Erin Music Hall in 1879 and went through a few name changes before it was finally designated its present day title in 1923. But after almost 100 years the iconic theatre could soon be set for another name change. A planning application for new signage submitted by the owners suggests a sponsor s name is to be included in the title, such as the 3Arena or the Aviva. ....
The Olympia Theatre in Dublin could be in for a name change. A planning application for new signage submitted by the owners suggests a sponsor s name is to be included in the title. The iconic theatre on Dame Street first opened on December 22nd 1879 as Dan Lowrey s Star of Erin Music Hall , designed by well-known architect John J Callaghan. It was subsequently re-branded as Dan Lowrey s Music Hall in 1881, and again re-branded as Dan Lowrey s Palace of Varieties in 1889. The building had a more significant makeover in 1897, closing as a music hall and re-opening as The Empire Palace theatre. This name survived through the Great War, the Easter Rising and the dissolution of the large Moss-Stoll theatre empire, as the entertainment industry changed significantly. ....