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Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers Bloomberg 2/2/2021 Gerry Smith (Bloomberg) When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people. Popular Searches That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. “We created the majority of it in CGI,” said John Doris, head of integrated production at TBWA\Chiat\Day New York, the Omnicom Group Inc. division that made the spot for PepsiCo Inc.’s Mountain Dew brand. ....
By GERRY SMITH | Bloomberg | Published: February 2, 2021 Stars and Stripes is making stories on the coronavirus pandemic available free of charge. See other free reports here. Sign up for our daily coronavirus newsletter here. Please support our journalism with a subscription. When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people. That was by design. With covid-19 still spreading, Mountain Dew s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. ....
These Are 10 Brands That Won't Air Commercials During Super Bowl LV explica.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from explica.co Daily Mail and Mail on Sunday newspapers.
Wary companies hesitate on Super Bowl commercials, citing pandemic baltimoresun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from baltimoresun.com Daily Mail and Mail on Sunday newspapers.