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How Did A British Nobody Dethrone China's Biggest Company Kweichow Moutai Worth $400 Billion?


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An antiques dealer from Newcastle has emerged as an unlikely rival for the world’s biggest beverage company. Irving Graham hit the headlines last year when he discovered an ancient recipe for baijiu, China’s
An antiques dealer from Newcastle has emerged as an unlikely rival for the world’s biggest beverage company.
Irving Graham hit the headlines last year when he discovered an ancient recipe for baijiu, China’s national drink, hidden within the case of a cracked imperial wine cup he had bought at auction for £300.
Having later sold the cup on for £28,000 – after discovering it was actually from the Imperial Chinese collection once housed in the Forbidden City during the reign of the Kangxi Emperor (1662-1722) – Graham spent months painstakingly recreating the original recipe, which contains nine ingredients personally selected by the Emperor Kangxi himself. ....

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