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Why the Real E-Commerce Potential Is Overseas

Why the Real E-Commerce Potential Is Overseas
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The EWEB ETF: E-Commerce Today Will Move Abroad Tomorrow


The EWEB ETF: E-Commerce Today Will Move Abroad Tomorrow
February 24, 2021
Online retail is an increasingly relevant investment thesis, but investors shouldn’t confine their search to domestic fare. The 
EWEB, which debuted last November, holds 49 stocks and tracks the Nasdaq CTA Emerging Markets Internet & E-commerce Net Total Return Index.
As many U.S. investors well know, a big part of the case for investing in online retail is favorable demographics, a promise emerging markets still hold.
“EMs represent great potential for internet & e-commerce companies as they sit at the intersection of a few key growth trends: rising smartphone penetration rates, improving internet infrastructure and large youthful populations,” said Brian Comiskey, Manager of Industry Intelligence at the Consumer Technology Association (CTA), in an interview with Global X analyst Chelsea Rodstrom. “In fact, nine in 10 members of Gen Z live in EMs per the latest research from ....

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