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Digital soul for the physical world labelsandlabeling.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from labelsandlabeling.com Daily Mail and Mail on Sunday newspapers.
New brand workflows: challenge and opportunity labelsandlabeling.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from labelsandlabeling.com Daily Mail and Mail on Sunday newspapers.
First published on The sneaker resale market was booming before the coronavirus spread globally. During the pandemic, though, the second-hand market took off as people at home took stock of their belongings and start cashing in. That brought about concerns of authenticity for brand-name items. Ensuring product legitimacy is one reason Adidas signed on to Avery Dennison s new atma.io platform, which can verify provenance using RFID and other sensors, said Max Winograd, vice president of connected products at Avery Dennison. Adidas uses the platform for its Infinite Play program, initially piloted in the U.K., that allows consumers to return some branded items for Adidas credit. Adidas then resells or recycles the products. The company announced it will launch Infinite Play in the U.S. later in 2021 as part of its sustainability program and its plans to grow the direct-to-consumer business. ....
Ten billion products tagged and counting… innovationintextiles.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from innovationintextiles.com Daily Mail and Mail on Sunday newspapers.
Avery Dennison Corporation has launched atma.io, a new digital product cloud platform with a wide range of end-to-end use cases for consumer engagement, sustainability, brand protection, and operational excellence. The new platform bridges physical and digital worlds and can create, assign, and manage unique digital identities. It currently contains over 10 billion individual items and adds over 50 new connected products every second. ‘Facing a clear need for item-level visibility and the gap in the market, Avery Dennison saw a unique opportunity to stand up a new digital venture to pioneer an industry-leading end-to-end connected product cloud. It’s the expression of our intelligent labels vision: a platform that connects physical and digital worlds by assigning unique digital IDs to everyday items. With atma.io, Avery Dennison is now able to bridge both worlds by coupling our progressive family of digital triggers and labeling technologies with the power of data in o ....