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Beefeater's – new low alcohol spirit drink | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency


Packaging Substrate / Materials: Glass bottle/paper label
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand.
Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. Building on the success of the timeless classic, Beefeater London Dry Gin, this new offering has been formulated with the correct amount of alcohol needed to maintain its distinct Beefeater flavour.
This new innovation needed to be a breakthrough in both proposition and design that establishes a new tone and experience for gin drinkers. We looked to do this by creating a distinctive aesthetic for Beefeater that stays true to the new masterbrand look and feel, whilst heroing the full-flavoured light spirit. ....

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