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Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software


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FT. WORTH, Texas, Jan. 19, 2021 /PRNewswire/ Today, Simpli.fi
, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees. 
The acquisition of Advantage accelerates Simpli.fi s vision of delivering integrated omni-channel workflow that helps advertising agencies and other media buying organizations perform both more effectively and efficiently. As a leading omni-channel demand side platform, Simpli.fi has long helped agencies buy programmatic media in the most effective way. Similarly, Advantage has a ....

North Carolina , United States , Ellen Coulter , Katie Mcgovern , Advantage Software Company , Advantage Software , Communications For Simpli , Frost Prioleau , Simpli Fi , வடக்கு கரோலினா , ஒன்றுபட்டது மாநிலங்களில் , எல்லன் கூல்டர் , கேடீ மகவர்ந் , தகவல்தொடர்புகள் க்கு சிம்பிளி , சிம்பிளி ஃபை ,

Simpli.fi Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation ....

Ellen Coulter , Advantage Software , எல்லன் கூல்டர் ,