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Australian Government vaccine campaign attracts wide criticism on launch July 12, 2021 10:20 The BMF-produced campaign will feature across media including outdoor, digital, TV, print and social media. Meanwhile, another, more graphic, campaign not created by BMF and featuring a young woman in hospital struggling to survive against the disease, will geographically target audiences. It was deployed first in Sydney, which is struggling to contain an outbreak. The campaigns will replace the current creative featuring former deputy chief health officer Dr Nick Coatsworth. ADVERTISEMENT It is unclear at this stage who provided the creative work for the second campaign, however Mumbrella understands that it was created last year. ....
Follow RT on New research from India suggests that a deficiency of the protein Alpha-anti-trypsin (AAT) in populations across Europe and North America may have contributed to the comparatively rapid spread of Covid-19 when compared with Asia. Published in the journal Infection, Genetics and Evolution, the new study examines the role played by a lung-protecting protein in the spread of the pandemic in the West compared with Asia. Specifically, researchers at the National Institute of Biomedical Genomics (NIBMG) in Kalyani, West Bengal examined the means by which the D614G mutation, predominant in the first waves in Europe and North America, spread so fast. ....
Follow RT on The Covid-19 outbreak saw the state spend millions on messaging, but that financial lifeline has now become a subsidy and is helping to keep some newspapers afloat. It will surprise most Brits that the nation s biggest advertiser is not Amazon, Apple, or Nike – it’s the government. That’s across all forms of advertising, but when the focus narrows to newspapers, the picture is even more troubling. Experts have stated that the continued existence of this government money is important for newspapers to survive, but that surely creates a conflict of interest. Via Public Health England, between the start of lockdown and July 2020, the government spent £44 million in three months. In context, that was a 5,000 percent year-on-year increase. ....