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Fashion for good: Standing out when consumers look for purpose


Amidst the chaos of the Covid-19 pandemic, 2020 was a year when activism for human rights, racial and environmental issues became mainstream, according to Natasha Frangos, head of corporate at haysmacintyre. 
Following the rise in popularity and understanding of the climate crisis, sustainability and what we can do as individuals to mitigate our impact on the planet, consumers became more aware of the dangers of fast fashion and momentum in the ‘fashion for good’ space gained real traction. 
So when consumers are increasingly looking for brands with a purpose, what do fashion brands need to do to stand out? 
It was the topic of (virtual) discussion between a group of entrepreneurs in the ethical and sustainable fashion market, hosted by the Great British Entrepreneur Awards and haysmacintyre. ....

United States , United Kingdom , Sophie Calderbank , Tokunbo Ahmed Salawudeen , Hannah Ludlow , Eleanor Howie , Lorraine Pringle , Rory Atton , Elena Ferrara , B Corp , Swim Society , Great British Entrepreneur Awards , Montana Brown , Valiant Lingerie , Climate Neutral , Loca World , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , ஹன்னா லட்லோ , எலினோர் ஹோவி , எலெனா ஃபெராரா , நீந்த சமூகம் , நன்று பிரிட்டிஷ் தொழில்முனைவோர் விருதுகள் , மஂட்யாந பழுப்பு , வீரம் உள்ளாடை , காலநிலை நடுநிலை ,

World Cancer Day 2021: Norfolk women share their experiences


On the 10th anniversary of her mastectomy, and at the same age as her aunt was when she died, Eleanor said she believed the procedure saved her life.
Eleanor Howie, left, and sister Francesca both had preventative surgery after being told there was a very high risk they would get breast cancer.
- Credit: Supplied by Cancer Research UK
She said: Before Angelina Jolie talked publicly about her faulty BRCA1 gene, there was very little information on preventative surgery, especially for women who were in their early 20s like me and Francesca.
Psychologically, preventative surgery was very difficult for me because I had a healthy body and yet I was subjecting myself to this very invasive surgery which would change my life and my relationship with my body forever. ....

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