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Insuring Cannabis Summit: Talking to Clients About Risk Starts with Education Editor’s note: This is part of a series of articles based on panels and presentations during on Nov. 19. Believe it or not, talking to cannabis businesses about risk isn’t much different than talking to owners of other businesses about the topic. However, there’s a bit more to it than that, especially in a highly regulated industry in which many businesses are focused on just dotting the “I”s and crossing the “t”s and getting on with earning a dime. “What the challenge is, is that most people come into the industry hearing they have a requirement and it becomes a burden to them versus actually this is an advantage or a value to the company,” said Jesse Parenti, director of programs for PCF Insurance Services. “So, it’s really an economic conversation and it’s having them understand from a 10,000 foot view, what they need to do to start. And then from there, b ....