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 Photo: Eric Ryan Anderson; Illustration Chloe Krammel Sometimes, your best business decisions are those that go against what everyone else is telling you to do.  This often has been the case for Fawn Weaver, founder and CEO of Uncle Nearest, a spirits brand named for the Black distiller who mentored whiskey legend Jack Daniel after the Civil War. Founded in 2016, the company s blends have won more than 150 awards. Most recently, her Shelbyville, Tennessee-based company was a 2020 Inc. Best in Business honoree for helping Covid-19 responders and other Black-owned businesses during the pandemic. About 21,000 U.S. locations sell Uncle Nearest. Landing that kind of distribution was the result of one of the many counterintuitive decisions that Weaver made in growing her business. The story was among those she recounted to Marli Guzzetta, executive editor of Inc., during a recent Inc. stream event in the

United statesEric ryan andersonJack danielMarli guzzettaFawn weaverEric ryan anderson illustration chloeUncle nearestNext moveAfrican americanஒன்றுபட்டது மாநிலங்களில்எரிக் ரியான் ஆண்டர்சன்பலா டேனியல்ஃபாந் நெசவாளர்எரிக் ரியான் ஆண்டர்சன் விளக்கம் சோலிமாமா அருகில்அடுத்தது நகர்வு