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Apple's AR glasses: the patents, hires and acquisitions behind the rumors


@beccacaddy
Apple is seriously interested in AR – that much is no secret. Tim Cook himself has talked about the company’s desire to build AR specs.
Apple has been working on virtual and augmented reality projects for years. It first launched ARKit in 2017, which lets developers build AR experiences for Apple’s iPhone or iPad, from brands such as IKEA and Night Sky.
But there have been countless rumours, patent applications and alleged leaks that point to Apple’s VR and AR headset plans for years now. But only recently does it seem like these products aren’t just a sci-fi pipe dream but could soon become a reality. ....

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Augmented Reality Total Market Value Will Surpass US$140 Billion in 2025


Posted January 13th, 2021 for ABI Research
Oyster Bay, New York - 13 Jan 2021
While the COVID-19 pandemic crippled some markets, it also presented notable opportunities to others. Similar to the uptick products like Zoom and Microsoft Teams have seen, Augmented Reality (AR) has been forced into opportunity around remote worker enablement, compounding the already strong growth seen in the enterprise thanks to high-value use cases like remote assistance, training, and workflow instruction. Combine this with an increasingly viable consumer AR market over the next few years, the market potential is significant.
ABI Research, a global tech market advisory firm, estimates the augmented reality market will surpass US$140 billion in total market value in 2025. ....

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