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How a Toronto mom and her three daughters created a new skincare brand Stay in the loop Sign up for our free email newsletter. Unsubscribe anytime or contact us for details. A Toronto mom went into business with her three daughters to create a totally new skincare brand, and of course they called it Pivot. Cindy Berg and her daughters Emily and Sophie Berg and Emma Freed Berg were inspired to launch Pivot Skincare during the pandemic, around the spring and summer of 2020. Cindy Berg had developed a nourishing plant-based facial oil while working in a dermatologist s office as a skincare consultant. Cindy had been putting together DIY facial kits for a distanced spa experience, and noticed many people were reaching out requesting her oil specifically. ....