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TAB highlights commitment to women in racing with #NotOneDay campaign via M&C Saatchi

March 10 2021, 10:22 am | BY Ricki Green | 4 Comments
TAB continues to recognise the huge contribution that women make to the racing industry, launching #NotOneDay via M&C Saatchi in line with International Women’s Day (IWD).

As the racing industry’s biggest supporter and contributor, TAB launched an integrated campaign on IWD, which will see a host of initiatives continue to highlight the achievements and contribution that females from all areas of the industry have made, above and beyond 8 March.
Beginning with a 15” launch film supported by press, digital, social, retail media including DOOH and a Youtube/Sky Racing broadcast buy. The campaign will continue its run of support today with an industry first, the Randwick race meeting will see each race renamed after individual women who make racing stronger every day. ....

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Advertisers reel in the wake of Facebook's news ban, but hold out hope the impact will be minimal

Advertisers reel in the wake of Facebook’s news ban, but hold out hope the impact will be minimal
With Facebook exercising its nuclear option for Australia s news, M&C Saatchi s Emma Parsons and Chloe Schneider examine the fallout.
February 23, 2021 1:30
by EMMA PARSONS AND CHLOE SCHNEIDER
On Thursday morning Australia woke up to a shock, but not a surprise. A Facebook feed devoid of news content, Instagram and Twitter abuzz with the fallout, and media professionals scrambling to figure out the impact this may have, now and in the future.
The truth is, we’ve been observing smoke signals, like Facebook shifting their focus back to friends, family and community connections, since last year. Engineers started figuring out how to effectively sweep news off the platform back in September, and Facebook warned only a month ago they were considering this move if the legislation passed. Despite the signs and warning, we were blindsided, as few expected this bold m ....

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