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Hermès and Gianpaolo Pagni: a head start

Hermès and Gianpaolo Pagni: a head start
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Hermès Continues To Reinvent The Scarf

Text by Shirin Mehta The Hermès Spring Summer 2021 Silk collection spotlights designs that relate unique stories and designers who bring their distinctive styles to each carré The scarf is hip again thanks in no small measure to the French luxury house Hermès. Since the brand’s first carré (French for square) or scarf rolled out in 1937, one hundred years after Hermès was founded in 1837, the brand has dedicated itself to keeping its most iconic accessory fresh and desirable for lovers of luxury. For instance, the shape of the classic 90 cms x 90 cms square has been innovated upon through the decades to include several avatars – bandanas, twillys, maxi-twillys, pareos, the giant triangle – while one of the newer renditions is a round scarf. Besides, the 19

Hermes s Pierre-Alexis Dumas on the future of fashion: There needs to be a new paradigm

SHARE At surface level, it is the epitome of simplicity. An unassuming square of silk that sits at the neck. But the Hermès scarf, or Carré, is anything but simple. In the hands of the maison s craftspeople and designers, this silk square becomes a multifaceted thing. It is imbued with tradition and history, and acts as a canvas upon which generations of artists and illustrators have unleashed their creativity. It is, says Pierre-Alexis Dumas, artistic director of the historic French maison, a book on which stories can be written; and can even serve as a reflection of the world we live in.

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