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Americans may answer survey questions "aspirationally," leading to overestimates about their news consumption » Nieman Journalism Lab


If you’ve seen surveys about news consumption and thought they sounded pretty bleak, I have some bad news.
A new, yearlong analysis from the Pew Research Center indicates there is “strong evidence” self-reported numbers low as they may seem may be inflated.
This is apparently especially true for Americans. The authors Michael Barthel, Amy Mitchell, Dorene Asare-Marfo, Courtney Kennedy, and Kirsten Worden explain:
Many Americans say that following the news is “very important” to being a good citizen, and those who say this are more likely than others to overestimate their news consumption when their survey responses are compared with passive data tracked on their devices. This suggests that following the news is seen as a “socially desirable” behavior by many people, which may lead them to think aspirationally about their news consumption – i.e., how often they ideally intend to consume the news rather than how often they actually do – when an ....

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