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The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology.
PepsiCo Inc. is showing the way forward in digital shelf analytics via a new partnership with e.fundamentals, a digital shelf analytics provider for CPG brands looking to analyze, measure and optimize e-commerce performance.
The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology and best-in-class e-commerce expertise to deliver powerful intelligence for PepsiCo s brands in 10 different countries from across European and U.K. e-retail partners including France, Germany and Spain. The partnership empowers PepsiCo to use retailer category e-commerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.
E-commerce optimization startup Tradeswell raises $15.5M
After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding.
Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial ready for more optimization and automation.
Tradeswell focuses on six components of e-commerce businesses marketing, retail, inventory, logistics, forecasting, lifetime value and financials with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. The platform can fully automate some processes, such as buying online ads.
Managing Editor
Conduit Brands might be a new name in the industry, but its team possesses a wealth of experience to the industry and a collaborative approach executives believe sets it apart.
The companyâs president and founding partner, Matt Poli, knows the industry well, with a resume that includes time at Johnson & Johnson within the McNeil Consumer Healthcare division where he held various sales and marketing leadership positions. He also spent eight years at The Emerson Group building its marketing client service business. Matt Poli
Poliâs team includes COO and founding partner Debbie Hoffman, who also worked in J&Jâs McNeil division, who also ran Aetnaâs digital marketing before joining The Emerson Group to launch its e-commerce Division. Another J&J veteran, Doug Yeakle, leads Conduit Brandsâ sales initiatives, bringing valuable global & domestic retailer relationships from his Sarah Lee & Jacob Douwe Egberts experience. Poli
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