2021
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at Danone expanding its plant-based brand portfolio, USPTO seeking public feedback on the Trademark Modernisation Act, an Olympics trademark battle escalating, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), Jonathan Walfisz (JW) and Tim Lince (TJL).
Market radar:
LVMH buys 50% stake in Jay-Z’s champagne brand – LVMH has acquired a 50% stake in Armand de Brignac, a Champagne producer owned by Jay-Z, reports
Bloomberg. The artist started investing in the brand in 2006, and in 2014 he bought out Sovereign Brands’s stake in the business. “Armand de Brignac breaks barriers and reflects contemporary luxury, while preserving the tradition of the Champagne terroirs,” Philippe Schaus, chief executive officer of LVMH’s Moet Hennessy drinks unit, said in a statement. Jay-Z’s brand is set