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#MobexAwards highlights: 'Huat' Manulife did to turn its agents into ambassadors


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15 December 2020
Chinese New Year is one festive season that the Chinese community in Singapore looks forward to. The celebrations usually involve visiting relatives and spending a good amount of time with the extended family. During the chats with family members, several topics would pop up, from career, marriage, and education, to possibly the topic of insurance. Insurance, however, can be a touchy topic that might lead to awkward conversations. Knowing this, Manulife Singapore came up with the campaign Feast of Huat to keep its target audience engaged. This resulted in the team winning silver for Best Use of Mobile - Insurance Services at ....

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