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The news genre accounts for only 10% of the TV viewership but 100% of the controversy around who watches what. Why donât broadcasters of other genres complain?
Last week, a Mumbai court rejected the bail plea of Partho Dasgupta, former CEO, Broadcast Audience Research Council (BARC) India. According to Live Law, a leading publication, Dasgupta had claimed in his application that he was only a BARC India employee and not a whole and sole (authority). He also said that the board of directors and a disciplinary committee were above him in the council.
Dasgupta was arrested by Mumbai Police for allegedly taking money from (Republic TV channel head) Arnab Goswami and manipulating the television measurement in a manner that suits the channel. This news made headlines in almost all the mainstream news channels.