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India Passenger Vehicle Industry Outlook Report 2021: Growth Opportunities in Increasing Preference for Compact UVs & Connectivity as New USP for OEMs

India Passenger Vehicle Industry Outlook Report 2021: Growth Opportunities in Increasing Preference for Compact UVs & Connectivity as New USP for OEMs
April 15, 2021 06:18 ET
| Source:
Research and Markets
Research and Markets
Dublin, IRELAND
ResearchAndMarkets.com s offering.
Currently, the country s passenger vehicle (PV) sector accounts for nearly 7.5% of gross domestic product (GDP) and nearly 49.0% of manufacturing GDP. In the recent past, the Indian PV industry took a massive qualitative jump as vehicles became increasingly safer and environment-friendly, growth fuelled by a mix of policy changes and consumers evolving demands.
This high growth pattern occurred in a short time frame and attracted International automakers to invest in, enter, or expand existing operations in India. ....

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Antalis launches rewards scheme

Antalis launches rewards scheme
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Marketers say commerce is both a priority and a challenge for accelerating brand

Marketers, get future ready
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands.
The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them.
As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year. ....

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iProspect's Future Focus 2021 study explores intersection of consumer attention, commerce and data | Digital

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iProspect has launched the sixth edition of the ‘Future Focus 2021: Brands Accelerated’ report. The study aims to guide marketers looking to explore the latest consumer and industry advancements for brand growth, aiming to dive deep at the intersection of consumer attention, commerce and data. The 2021 edition carries responses from over 200 brand marketers across 29 countries.

The report states how convenience and relevancy of media to the consumer is key, as 61% of marketers suggest that building a highly convenient experience for the consumer is the most powerful lever to generate business growth.

The findings reveal that approximately 42% of marketers believe that the linear path to purchase is still as relevant today, despite the rise of digital, whereas 32% of marketers feel that expanding commerce capabilities is important for the 2021 roadmap. However, 26% of respondents see this as one of the most diffic ....

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iProspect explores intersection of consumer attention, commerce & data

iProspect explores intersection of consumer attention, commerce & data
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