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Beats Integrated Advert By McCann: Islanded with Beats, Beats Zodiac


Islanded with Beats:
Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. “Islanded with Beats”, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats Instagram, using all formats to stimulate an unprecedented interaction between islanded influencers and Beats fans. The brand also used Twitter to increase interaction and YouTube to broadcast a two-hour show, also live.
The result was surprising. In just 72 hours, the brand got 1.3 million new followers, soaring from 200 thousand to 1.5 million. The first episode alone reached 2 million views in 12 hours, organically. In total, there were 3 days of live coverage, showing everything that was happening on the island, divided into 5 episodes. Together, the episodes reached 1 ....

Tati Zaqui , Thiago Martins , Rodrigo Simas , Thais Carla , Endemol Shine Brasil , Beat Instagram , Beats Zodiac , Every Beats Zodiac , Lais Oliveira , Gabi Lopes , தியாகோ மார்டின்கள் , எண்டெமால் பிரகாசிக்கவும் பிரேசில் , லைச் ஆலிவேரா ,

Brazilian Beverage Brand Gets 1.3 Million New Followers in Three Days with 1st Instagram Reality Show


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WMcCann and Endemol Shine Brasil launch new campaign for the Ambev brand Beats with Brazilian pop star Anitta
Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. Islanded with Beats , a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats Instagram, using all formats to stimulate an unprecedented interaction between islanded influencers and Beats fans. The brand also used Twitter to increase interaction and YouTube to broadcast a two-hour show, also live. ....

Tati Zaqui , Thiago Martins , Rodrigo Simas , Thais Carla , World Health Organization , Ministry Of Health , Brazilian Beverage Brand Gets , New Followers , Three Days , Instagram Reality , Endemol Shine Brasil , Beverage Brand Gets , Beat Instagram , Beats Zodiac , Every Beats Zodiac , Lais Oliveira , Gabi Lopes , தியாகோ மார்டின்கள் , உலகம் ஆரோக்கியம் ஆர்கநைஸேஶந் , அமைச்சகம் ஆஃப் ஆரோக்கியம் , புதியது பின்தொடர்பவர்கள் , மூன்று நாட்கள் , இன்ஸ்தக்ராம் ரியாலிடீ , எண்டெமால் பிரகாசிக்கவும் பிரேசில் , லைச் ஆலிவேரா ,