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On Zoom or in the room? Brains behind adland's major account reviews on future of pitching

On Zoom or in the room? Brains behind adland's major account reviews on future of pitching
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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On Zoom or in the room? Brains behind adland's major account reviews on future of pitching

On Zoom or in the room? Brains behind adland's major account reviews on future of pitching
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

New York , United States , United Kingdom , City Of , Jaime Robinson , Tom Denford , Melissa Dorko , Ebiquity Patel , Priya Patel , Ned Palmer , Ravi Beeharry , Amy Bryson , Wendy Dixon , Gabby Ludzker , Comms Denford , Mc Saatchi Group , Charlie Carpenter , Laetitia Zinetti , Harbour Collective , Wunderman Thompson North America , For Jaime Robinson , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , ஜெய்ம் ராபின்சன் ,

How can remote teams stay connected? St Luke's says staff surveys are the solution

How can remote teams stay connected? St Luke's says staff surveys are the solution
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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3 Washington state beach towns rank among best places to live in the US

3 Washington state beach towns rank among best places to live in the US
seattlepi.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from seattlepi.com Daily Mail and Mail on Sunday newspapers.

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How do you solve a problem like... making out-of-home relevant again?

After the massive shift to digital, will OOH tempt advertisers back outside?
With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign.
So as brands consider OOH again, how can they ensure their work makes the best use of the channel?
How do you solve a problem like. making OOH relevant again?
Laura Jordan Bambach, president & chief creative officer at Grey
I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back. ....

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