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Endeavor’s cultural marketing agency 160over90 has a revealed an investment and partnership with Michael B. Jordan and Chad Easterling’s Obsidianworks. Terms of the deal were not disclosed. Obsidianworks, co-founded by Jordan and Easterling, a marketing executive and Nike veteran, is dubbed a “culture-powered marketing agency” that has worked with such clients as Coach, Amazon, Piaget, […] ....
Chad Easterling and Michael B. Jordan, co-founders of Obsidianworks (photo credit: Juan Veloz) In addition to filming, producing, and promoting blockbuster movies over the past few years, Michael B. Jordan has been quietly building a marketing agency to foster more inclusive storytelling for global brands. On Wednesday, the Without Remorse star announced that he and marketing executive and Nike veteran Chad Easterling co-founded Obsidianworks, a “culture-powered marketing agency,” in November 2020. Together, the two friends have been consulting with clients like Coach, Amazon, Piaget, and the Academy of Motion Picture Arts and Sciences since 2018. However, rather than pushing a big rollout for their new company, Jordan says he’s been focused on doing the work to help brands reach and represent diverse audiences. ....
Share this article Share this article LIBERTY HILL, Texas, March 15, 2021 /PRNewswire/ Santa Rita Ranch, a 3,100-acre historic ranch redesigned as a master-planned community near Austin, Texas, is proud to announce the development of a new Toll Brothers Regency active adult community designed specifically for those 55 years of age or older. The new neighborhood, Regency at Santa Rita Ranch, will include a world-class amenity center and breathtaking Central Texas views. The new Regency active adult neighborhood will include more than 1,000 home sites in Santa Rita Ranch. It will be the first joint effort between Santa Rita Ranch and Toll Brothers, an award-winning FORTUNE 500 company that has been in the home-building business since 1967. Toll Brothers will start development of 116 home sites at Santa Rita Ranch by August of this year, and more home sites will follow in the future. ....