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CEOs have a huge role to play this year as business (61%) emerge as the most trusted institution, replacing government (53%), which fell substantially since its 11-point surge in our mid-year update last May. Businesses are the only institutions deemed ethical and competent and outscored government by 48 points on competency. Businesses are also approaching NGOs in ethics as over the last five months, business seized the high ground of trust by proactively developing vaccines in record time and finding new ways to work. Trust continues to move local, with respondents placing even higher reliance on ‘my employer’ at 76%, and ‘my employer CEO’ at 63%. ....
Waning trust in governments and all types of media is threatening to limit the rollout of coronavirus vaccines around the world, particularly in the US, according to a survey conducted by communications firm Edelman. In an annual assessment on the state of trust in institutions, the firm found that this infodemic is breeding mistrust that could make longer the path out from the pandemic. This is the era of information bankruptcy, said Richard Edelman, CEO of Edelman. He said last week s storming of the Capitol building in Washington and the fact that only a third of people are willing to get a COVID-19 vaccine straight away crystallise the dangers of misinformation . ....