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save Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you re reading this on MarketingProfs, you probably don t need me to tell you what content marketing does and what it s good for. But what about thought leadership? To some, the term sets off an instant buzzword alarm. Others assume thought leadership and content marketing are the same thing, which isn t the case although the two can be used together to good effect. In this article, I d like to provide a little bit of clarity about these two powerful forms of marketing, including how they re alike and how they re different. ....