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Reports: YouTube, Snapchat use on the rise - Social Marketing

Reports: YouTube, Snapchat use on the rise
Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here s the breakdown.
First, the shift to streaming content. As the pandemic raged throughout 2020 more and more people turned to streaming options for both entertainment and news, as new data from Sightly and eMarketer underlines. Their new report shows that YouTube remains the most-viewed online video platform with 94% of US OTT viewers tuning in to the platform at least monthly during the year. Netflix, by comparison, sees about 74% of OTT viewers tuning in at least monthly. ....

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Bython Media Releases 2021 State of B2B Demand Generation & Content Trends Report

Bython Media Releases 2021 State of B2B Demand Generation & Content Trends Report
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A new report from Bython Media reveals content insights from over 500 industries.
The role of the manager, even in larger companies, invariably involves influence at a minimum and decision making at a level that cannot be ignored.
FRISCO, Texas (PRWEB)
February 04, 2021
The past year has created a wave of content consumption changes across job levels and industries and has impacted the demand generation process.
Through a sample data set of over 200,000 first-party data contacts across 500 industries for the latter six months of 2020, Bython Media’s 2021 State of B2B Demand Generation & Content Trends report reveals some interesting B2B demand generation insights. The information gathered in this report is based on real engagements (downloads, clicks, and opens) from various B2B professiona ....

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