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How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
George Nguyen on February 26, 2021 at 4:49 pm
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Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers.
How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names when referencing products. This helps the search engine more accurately identify products and match them to offers and relevant searches. When using product identifiers, Google recommends the following:
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Standardized vaccine terminology and product information will be critical in the rollout of COVID-19 vaccines to ensure consistency across Canada.
The Canadian Vaccine Catalogue (CVC) is the comprehensive, standards-based resource for vaccine terminology and vaccine product information in the country. CANImmunize, which created the CVC, has updated the resource with the latest COVID-19 vaccine codes and information. It is essential that digital systems tracking COVID-19 vaccinations use the standardized terminology in the Canadian Vaccine Catalogue to ensure people receive the correct vaccine for their second dose, and to help with safety and effectiveness assessments, says Cameron Bell, Chief Technology Officer, CANImmunize.
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OTTAWA, ON, Dec. 15, 2020 /CNW/ - Standardized vaccine terminology and product information will be critical in the rollout of COVID-19 vaccines to ensure consistency across Canada.
The Canadian Vaccine Catalogue (CVC) is the comprehensive, standards-based resource for vaccine terminology and vaccine product information in the country. CANImmunize, which created the CVC, has updated the resource with the latest COVID-19 vaccine codes and information.
Pfizer COVID-19 vaccine in CANImmunize (CNW Group/CANImmunize) It is essential that digital systems tracking COVID-19 vaccinations use the standardized terminology in the Canadian Vaccine Catalogue to ensure people receive the correct vaccine for their second dose, and to help with safety and effectiveness assessments, says Cameron Bell, Chief Technology Officer, CANImmunize.
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