How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
George Nguyen on February 26, 2021 at 4:49 pm
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Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers.
How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names when referencing products. This helps the search engine more accurately identify products and match them to offers and relevant searches. When using product identifiers, Google recommends the following: