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National Portrait: Peri Drysdale on turning Kiwi-made into a global brand


One of the pivotal aspects of her success “is the fact that I came into this not knowing anything about anything”.
A case in point was when Drysdale began selling handcrafted knitwear in 1981, through a little shop in Christchurch’s Cathedral Square, having given up nursing to raise her two children, Tim and Emily – one now an Edinburgh University professor, the other an award-winning designer.
CHRIS SKELTON/Stuff
Drysdale and staff member Amie Turner examining a garment.
“A couple of days after I sent the first order into the store, I rocked up and said, ‘did you get the package?’ ....

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