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Google wasn t funding games to sell games. it was funding games to sell Stadia on February 28, 2021, 7:20 25 comments In context: Part of what led to Stadia Games and Entertainment division s early demise is the underwhelming number of subscribers the platform managed to garner since November 2019. Although Google has not posted official numbers, Bloomberg quotes insiders stating Stadia missed controller sales and monthly active user count goals by hundreds of thousands. The low adoption rates may be attributed to how the platform was marketed and released. This is arguably the biggest waste of money and resources in Google s history. Stadia broke from Google s typical start small and build philosophy of product development. Unlike other Google products with long beta cycles, like Gmail, it was marketed and hyped as a full service that was ready to kill off consoles. Stadia head Phil Harrison said it was the future of ga ....