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Noble Foods agrees Gü acquisition by Exponent Noble Foods has agreed to sell top premium chilled desserts brand Gü to Exponent for an undisclosed sum, as the private equity group claims the brand has significant global potential. Mark Lynch, partner at corporate finance house Oghma Partners, said of Exponent: Looks like a good owner for the Gü business given their historic track record of successfully growing food businesses. We expect that Exponent will be looking to invest in the business to drive growth and turn the brand from a household name in the UK to a household name outside the UK - Europe and North America would be the initial obvious targets. ....
PE house Exponent signs agreement to acquire Gü Puds thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Private equity firm buys Gü pudding brand - CityAM : CityAM cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.
By Edward Devlin2021-05-13T13:50:00+01:00 Gü owner Noble Foods has attracted strong interest in the auction thanks to the brand’s stellar growth, with UK retail sales up 20% to £60m last year Dessert brand Gü looks set to fall into the hands of new PE owners, with Exponent leading the race to buy the business, The Grocer has learned. A deal valuing Gü at upwards of £150m is understood to be in the final stages and is hoped to be finalised in the coming days. Exponent is currently favourite to land the business, but two other PE firms were also involved in the second round of the auction, including London-based Epiris, a London-based firm without any food assets on its books at present. ....