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How Covid-19 Has Permanently Changed the Fitness Industry

How Covid-19 Has Permanently Changed the Fitness Industry
Bloomberg
1/19/2021
Jacqueline Davalos
(Bloomberg) After a year in which people spent months cooped up at home getting very little exercise, New Year’s resolutions have taken on a little more weight in 2021.
The fitness industry can attest. Despite the coronavirus restricting gym capacity while shuttering some entirely, the traditional January spike in memberships has matched and in some ways exceeded those of years past. Part of that can be tied to the predictable explosion of online classes, and a move toward maintaining mental as well as physical health.
“It’s not about bikini body goals, because who knows when we’re going to go on vacation again,” said Josh McCarter, chief executive officer of the fitness booking platform MindBody. “Covid-19 has pushed people to think about health more holistically.” ....

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Universal Music Group Licenses Catalog to Equinox At-Home Fitness App Variis

Jan. 13, 2021 7:00 am ET
Vivendi SE ’s Universal Music Group has licensed the world’s largest music catalog to Equinox Media LLC’s Variis digital fitness app, allowing users to work out at home to hits by Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish and the Weeknd.
The agreement comes as the music industry increasingly looks to new partners across social media, videogames and fitness for revenue beyond streaming. The pandemic has accelerated the growth of at-home fitness apps, which have relied on music as a draw to live-streamed and on-demand classes led by remote instructors who have become much like influencers and DJs in their own right. ....

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