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How to monetise hybrid events
Matthias Tesi Baur, CEO MBB-Consulting Group, shares a 75/25 onsite/online definition and much more of his thinking on the future shape of events.
 
or months, the entire industry has been talking about hybrid events and we have progressed greatly in defining and also offering first, good, hybrid best practice cases to our exhibitors and visitors. Every crisis comes with an opportunity and finally pushing digital solutions to a level that provides value to our customer is the direction we should take in the current situation.
We from MBB-Consulting have worked intensively in the last months to provide a report that contains a clear definition of a hybrid event and to create a framework that allows us to measure the depth of a hybrid event and, therefore, be in the position to rate the quality as well. Finally, we have just added a concept of how to monetise a hybrid event. ....

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