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Sainsbury s is price matching Aldi - how much will you save? (PA) Sainsbury’s is cutting the prices of hundreds of products in a bid to match discount supermarket Aldi, who was named the UK s cheapest supermarket by Which?. The second largest supermarket in the UK aims to help customers “save more on their grocery shopping” with the new campaign. Chief Executive Simon Roberts announced a new initiative back in November, “to put food back at the heart of the business”. Roberts said: “We are making great progress in delivering our Food First plan and I’m determined that in these tough times, we do even more to help our customers save money. ....
Sainsbury's is price matching hundreds of products with Aldi - here's what you'll save money on yorkshirepost.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yorkshirepost.co.uk Daily Mail and Mail on Sunday newspapers.
Sainsbury s has today waded into the supermarket price war by slashing the cost of hundreds of its most popular food and drink items to match discount rival Aldi. The grocery chain said it is launching the scheme to help shoppers who are working hard to balance budgets, with the events of the past year continuing to put pressure on people s purses . It comes against a backdrop growing pressure from German discounters Aldi and Lidl, whose low prices are forcing the biggest UK supermarkets to replicate in order to stay ahead. However, unlike the other market leaders, both Aldi and Lidl have failed to benefit substantially from the surge in demand for online orders and home deliveries since the pandemic fully impacted the UK. ....