Misguided CBD brands in last minute novel foods panic, ACI warns Many UK CBD brands have been misled on how to prepare for the looming novel foods deadline meaning there is less than one month for some to pull together potentially impossible amounts of data, an industry expert has warned.
The Food Standards Agency UK (FSA) has given CBD companies a deadline of 31
st March 2021 to have a validated Novel Food License application submitted and many finished product brands may think they have done all they need to do.
But Shomi Malik, external affairs director at the ACI (Association for the Cannabinoid Industry), says there are some common misconceptions around what must be done to gain validation.
Chanelle McCoy, the former Dragons’ Den investor, has received a boost at the Cannabidiol (CBD) venture she co-founded.
According to McCoy, Pureis Ultra Pure CBD has received a validated novel food application from the European Food Safety Authority (EFSA) and the Food Standards Agency (FSA) in the UK. This means the company is now in full assessment for a novel food licence.
McCoy said the company had invested around £1.5m in its product over the last 18 months. It had also completed clinical studies on the CBD product.
The Food Standards Agency in the UK has given CBD companies a deadline of March 31, 2021, to have a validated Novel Food Licence application submitted. Pureis said CBD brands without a validated application would be removed from the UK market.