Students care about their data privacy, and this concern is increasing.
A 2016 EDUCAUSE Center for Analysis and Research (ECAR) survey found that one-third of undergraduate students were concerned that technology advances may increasingly invade [their] privacy. A Gallup poll in 2015 found that 44 percent of Millennials believe their personal information is kept private some of the time and that 26 percent believe their personal information is kept private little or none of the time. In 2016, the Gallup poll showed that 44 percent of Millennials trusted companies to keep their personal information private all or most of the time but that 33 percent trusted companies to keep their personal information private little or none of the time, a 7 percentage point increase from 2015. These surveys reflect students growing awareness and distrust of entities possessing their data. In 2018, Gallup found that 39 percent of respondents ages 18 to 49 were very concerned about
Data Privacy: Balancing Customer Protection with Quality Web Experiences
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Does data privacy even matter anymore? There are conflicting reports detailing how data privacy works, when its safeguards fail, and what to expect in the future. In this taxing time, Sky Cassidy, CEO of MountainTop Data, says there needs to be a middle ground, where consumers trust providers to use their data responsibly, and marketers employ cleaner user data to create better online experiences.
There’s a disconnect between willingly surrendering privacy data and the consequences of a data breach. In the COVID-19 landscape, customers believe their personal data is less secure than ever.