Data Privacy: Balancing Customer Protection with Quality Web Experiences
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Does data privacy even matter anymore? There are conflicting reports detailing how data privacy works, when its safeguards fail, and what to expect in the future. In this taxing time, Sky Cassidy, CEO of MountainTop Data, says there needs to be a middle ground, where consumers trust providers to use their data responsibly, and marketers employ cleaner user data to create better online experiences.
There’s a disconnect between willingly surrendering privacy data and the consequences of a data breach. In the COVID-19 landscape, customers believe their personal data is less secure than ever.