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The Next Amenity? Furnished Condos


The Next Amenity? Furnished Condos
Developers are catering to buyers who want a true move-in experience, with the furniture already in place.
The Lofts Pier Village in Long Branch, N.J., an oceanfront residential complex, is selling one- to four-bedroom apartments both furnished and unfurnished.Credit.Laura Moss for The New York Times
By Hannah Selinger
March 16, 2021
Developers looking for new ways to market apartments during the pandemic have decided that more is better, so they have begun to offer buyers furnished apartments, solving two design problems: many people are wary about shopping in stores and are also leery of the current backlogs in the home furnishings market. ....

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These people rushed to buy homes during COVID. Now they regret it.


Stella Guan spent months searching for a home to buy, getting outbid again and again in the white-hot real-estatemarket of the Los Angeles suburbs. Finally, her offer on a beautiful Santa Clarita house was accepted in August, she says. The graphic designer, 30, paid roughly $600,000 for the house. But after sleeping there for only a few nights, she had an unfortunate realization. I was like uh oh, I hate this house, she recalls. I hate this house so much.
Looking back on it, she reflects, I should have seen all of the warning signs, but the pandemic housing fever got the better of me. ....

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