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SCA's Embrace program provides over $110 million in support to partner charities

Southern Cross Austereo has announced that its national charity initiative SCA Embrace has provided more than $110 million to The Smith Family and Beyond Blue since 2019.
The two-year charity program, which concluded its latest partnerships in June, sees SCA provide in-kind advertising support and facilitate charity-based activities and events among local teams.
Extended by six months due to the pandemic, SCA’s partnership with Beyond Blue and The Smith Family provided a total of $111,560,040 to both charities through the means of in-kind TV and radio promotions, activations and marketing support, as well as digital, social, creative and research support.
SCA team members also participated in the creation of content for Embrace initiatives such as Triple M’s ‘No Talk Day’, as well as volunteering at charitable events like the Smith Family’s Annual Toy and Book Appeal, holding work experience programs and participating in mental health sessions. ....

Cross Austereo , Georgie Harman , Southern Cross Austereo , Smith Family , Beyond Blue , Annual Toy , Book Appeal , Breaking Poverty , குறுக்கு ஒஸ்தேரேோ , ஜார்ஜி ஹர்மன் , தெற்கு குறுக்கு ஒஸ்தேரேோ , ஸ்மித் குடும்பம் , அப்பால் நீலம் , ஆண்டு பொம்மை , நூல் முறையீடு , உடைத்தல் பாவர்டீ ,

SCA's charity program provides more than $110m for charities

July 20, 2021 9:45
Southern Cross Austerero’s (SCA) charity inititiative, SCA Embrace, has provided more than $110 million to its partner charities, Beyond Blue and The Smith Family.
The announcement:
SCA Embrace, the company’s national charity initiative, has provided more than $110 million in-kind for its partner charities, The Smith Family and Beyond Blue, over a two and a half year period.
The charity program, which wrapped up its latest partnerships at the end of June, works in two-year cycles, with SCA providing in-kind advertising campaign support for its selected charities, while also encouraging its teams to get behind charity-based events and activities. ....

Judy Barraclough , Cross Austerero , Georgie Harman , Southern Cross Austerero , Beyond Blue , Smith Family , Annual Toy , Book Appeal , Breaking Poverty , ஜூடி பாரக்ளோ , ஜார்ஜி ஹர்மன் , அப்பால் நீலம் , ஸ்மித் குடும்பம் , ஆண்டு பொம்மை , நூல் முறையீடு , உடைத்தல் பாவர்டீ ,