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In-depth: Has IPL become an overcrowded Kumbh for brands?  Brands are willing to shell out any amount to be visible during IPL matches. But does the high cost justify the cluttered visibility for brands? BestMediaInfo.com explores  Mumbai, April 20, 2021 Brands say they are paying anything between 30% and 40% more to advertise during Indian Premier League (IPL) matches now compared to the 2019 season of the cricketing extravaganza. Rising Star Awards 2021 Entries Open - Advertisement Almost every big brand is advertising during IPL either through direct association or through the team sponsor route. Given the names of brands, do the cluttered visibility and below par creatives deliver a strong ROI for them? Some brands believe that the tournament does what other properties do not.

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