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Facebook Ads vs. Google Ads: Which is Better for Your Brand? If you re reading this article, it s likely because you re considering running digital ads. You ve heard about Facebook Ads and Google Ads but you re still unclear on the difference between the two platforms. In this article, we ll cover each platform s unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use. Let s get started. What is the difference between Facebook Ads and Google Ads? Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer s journey. ....