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Why the headline should deliver promise to reader


Daily Monitor
Friday February 19 2021
Summary
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Last week, I got an intriguing call from a reader, Wycliffe. He asked if I had a lot of money that I could afford anything in the world, would I buy a train? Bewildered, I fumbled for an answer. He helped me out: “What constitutes a train?” I responded: Locomotives, wagons, coaches, etc. He then referred me to the headline on page three of Daily Monitor’s February 11 edition. It read:  “Govt seeks Shs48b to buy cargo trains, cranes”.
He was right, the headline should have referred to locomotives and wagons or coaches (for passengers), not “cargo trains!” A train is an amalgam of these, it is not a unit! This error was repeated throughout the story. ....

Odooboc Bichachi , Steve Mckay , Ofwono Opondo , Peter Mwesige , African Centre For Media Excellence , Daily Monitor , African Centre , Media Excellence , Uganda Public Editor , President Museveni , Nation Media Group , ஸ்டீவ் மகே , தினசரி மானிட்டர் , மீடியா சிறப்பானது , உகந்த பொது ஆசிரியர் , தேசம் மீடியா குழு ,