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F1 races to reach younger audience after Covid engine trouble


F1 races to reach younger audience after Covid engine trouble
Formula One faces challenges to reach full throttle again after TV revenues plunged during a shorter pandemic race season
11 April 2021 • 3:00pm
When Formula One drivers accelerate out of the grid at the Emilia Romagna Grand Prix next weekend, Stefano Domenicali will want to keep up the momentum.
F1’s new boss is trying to piece together a winning streak after a record number of viewers tuned in for last month’s season opener in Bahrain.
The curtain-raiser became the first F1 race to reach 2m viewers for Sky Sports, with an audience peaking at 2.23m. ....

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Amazon on pole position in F1 content race


15 March, 2021
With the updated launch of F1 TV in 85 counties for the 2021 season recently announced the bidding war for Formula 1 content begins to take shape.
Liberty Media’s long-term strategy is F1 TV which it hopes will provide a cash cow and justify its investment in F1.
Liberty became involved in F1 not because it was passionate about motor racing but because it could envisage unlocking the potential broadcast revenues.
At least six of the existing contracts are due to expire by the end of the 2022 season and crucially F1’s deals with Sky TV end in 2024.
As reported by RaceFans.net Sky’s hosting fees for the UK amount to a staggering $1.53 billion for 2019-2024. If you add in Sky Germany and Italy at $100m it’s clear to see that with 30% of its TV income at the mercy of Sky, there needs to be a plan B. ....

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F1 TV en négociations avec les plateformes Amazon Prime et Apple TV

F1 TV en négociations avec les plateformes Amazon Prime et Apple TV
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