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Michael Lacorazza to Exit Wells Fargo, Bank Scrapping CMO Role businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
It’s 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. But what is a hybrid media agency? A hybrid media agency is a model which borrows heavily from the old model of multiple disciplines under one roof or a traditional 360 agency. Twenty years ago the name used for these types of agencies was ‘full service’ agencies – meaning clients dealt with and briefed a single client service team that would then brief the job into every required discipline i.e. strategy, media, creative, PR and in-store. Some company models had each discipline under different business units (e.g. Ogilvy & Mather) or a single agency employing and deploying all di ....
The rise of the hybrid media agency: How is the media industry transforming? bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
Credit: General Mills Pollard s remit was to lead marketers on “thinking networked,” in his words, in ways that global plans could be executed to meet local tastes, elevating the marketing function within the organization. But with his exit, the food giant opted to eliminate the global CMO role. “I’ve done the bit I came to do,” says Pollard, whose last day is June 15. Ad Age recently spoke with him about his tenure, the reasons for his departure, and why he believes in a project-based agency model. He also talks about his next move. (Hint: it involves Star Wars and biking.) Below, a lightly edited transcript. ....
Credit: General Mills General Mills announced restructuring actions that include the departure of Global Chief Marketing Officer Ivan Pollard, who pushed brands such as Cheerios, Häagen-Dazs and Wheaties to make bolder moves during his nearly four-year tenure. The company does not plan to fill his role. Pollard’s departure is part of changes being made to the company’s leadership team. General Mills on Thursday announced it “approved restructuring actions designed to better align its organizational structure and resources with its strategic initiatives.” But that statement, issued in a filing with U.S. regulators, did not go into the details of those restructuring moves. ....