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Beauty & Wellness Briefing: Inside Beauty Brand Ulta's first-ever Diversity Week


This week, I offer a fly-on-the-wall look at what diversity and inclusion mean at Ulta Beauty.
Following George Floyd’s death and the onslaught of Black Lives Matter protests that followed, many companies pledged their commitments to diversity and inclusion efforts. Donations were made and Instagram posts were shared, but many of those exercises did not reflect on internal companies’ cultures. That changed in the beauty industry when Sharon Chuter’s Pull Up For Change lit a fire under brands across the board.
However, since last summer, not much has been publicly shared by brands about their diversity and inclusion efforts. That includes the progress being driven by the various boards that were created, like Shiseido’s Diversity and Inclusion Group or L’Oréal’s Global Diversity & Inclusion Advisory Board. Ulta Beauty, meanwhile, is a different story. ....

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What fashion can learn from beauty's activism


Uoma Beauty founder Sharon Chuter.Uoma Beauty
From social media makeup artists to grassroots disruptor brands, beauty is innately more democratic, lending itself to activism, says Uoma Beauty founder Sharon Chuter who launched Pull Up For Change in summer 2020 as a call to action. Fashion’s top-down exclusivity makes the industry more resistant, she says.
Chuter should know. In the wake of Black Lives Matter protests taking place in the US and in other parts of the world, Pull Up For Change asked companies to share the number of Black employees on their payrolls in an act of transparency and unity. While many of beauty’s biggest players participated, including Sephora, Ulta Beauty and Kylie Cosmetics, very few fashion brands responded, says Chuter. ....

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